{"id":5332,"date":"2018-01-22T14:33:03","date_gmt":"2018-01-22T19:33:03","guid":{"rendered":"https:\/\/monarchlawandtitle.com\/?p=5332"},"modified":"2018-02-06T20:54:59","modified_gmt":"2018-02-07T01:54:59","slug":"10-easy-steps-writing-real-estate-bio","status":"publish","type":"post","link":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/10-easy-steps-writing-real-estate-bio\/","title":{"rendered":"10 Easy Steps to Writing Your Real Estate Bio"},"content":{"rendered":"
A well-crafted bio is key for a new or seasoned real estate agents.<\/u><\/em><\/h5>\n

\"\"<\/p>\n

Your biography is the first step to building your personal brand and connect with clients. \u00a0\u00a0A powerful bio that illustrates that you are a real person with a family, hobbies, and interest is key to be able to attract new clients, lay the groundwork to build interpersonal relationships, and offer potential clients a reason to trust you.<\/p>\n

Step 1: Keep it Short & Sweet<\/strong>
\nNo one is going to spend more than a minute reading a bio. Think about that when considering the length of a bio.<\/p>\n

Step 2: Include Professional Experience<\/strong>
\nYou\u2019re the expert when it comes to real estate, so show it off! A well-rounded biography should include your skills, expertise, education (certificates, degrees, diplomas, classes taken, etc.), experience, and awards, but there is a fine line between humility and boasting. Walk that fine line.\u00a0 Another suggestion is to include a few client testimonials that range in dates.<\/p>\n

Step 3: Tell a Story<\/strong>
\nReal Estate can be a very personal business, so adding some insight into your personal life outside of work can be a great tool for connecting with potential clients. Potential customers want to get a feel for who you are as a person, because that is an indicator of what their experience will be like working with you.\u00a0 And, who knows when someone might contact you simply because you have something in common with them. Limit the personal touch to fun facts, keep it light and to the point, and avoid getting too intimate with your personal details.<\/p>\n

Step 4: Link Yourself to the Real Estate Area<\/strong>
\nYou know the area better than anyone else, so demonstrate your depth of knowledge by showing your connection to the area.\u00a0 Are you new to the area? Then speak of what drew you to this particular region.\u00a0 Are you a long time resident?\u00a0 Then this is a great opportunity to talk about all the specialness of the area, fun facts, and unknow treasures.\u00a0 This is a great way to build trust with your clients as they\u2019ll need your guidance in finding the right home.<\/p>\n

Step 5. Identify Your Specialty<\/strong>
\nIf you have a niche or trying to create a niche market then this is your opportunity to shine! Also include that you can also guide your clients no matter the neighborhood or the size of the deal.<\/p>\n

Step 6: A Bio is NOT an Advertisement<\/strong>
\nYou do not always have to say your number one!\u00a0 There\u2019s a time and a place for an advertisement, and this isn\u2019t it! Keep your bio simple and honest \u2013 if you come off as an advertisement, you\u2019ll turn clients away. Potential clients want to know that you are hard-working person that can relate to someone\u2019s wants and needs.\u00a0 What distinguishes you from other agents is the depth of your concern that the transaction exceeds their expectations.<\/p>\n

Step 7: Multimeadia<\/strong>
\nHaving both a written bio and a video intro can not only make you seem more technologically savvy, but it also let\u2019s people get to know you a little better.<\/p>\n

Step 8: Keep it Short and Sweet<\/strong>
\nAim for a medium length bio. Two to three paragraphs is the optimal length. Any longer and your readers could lose interest. \u00a0\u00a0\u00a0Avoid going overboard with your use of font styling and fancy writing techniques. While using exclamation points or font styles such as italics, bold or underlining are a great way to emphasize a point, they should be used sparingly. When overused, they can have the opposite effect and distract the reader.<\/p>\n

Step 9: Sync with your Brand<\/strong>
\nWhether you are part of an agency or flying solo, it\u2019s important that your real estate agent bio is in-line with your brand values. That way potential customers receive consistent messaging.\u00a0 Two things to keep in mind are to include the values and selling points listed in the description of your company. And, incorporate those values into your own description.<\/p>\n

For example, if your agency promotes persistence and dedication as key traits of its agents, try highlighting your own tenacity in your bio.<\/p>\n

Step 10: Proofread and Review<\/strong>
\nYour bio is the perfect opportunity to demonstrate just how professional you are, so make sure your writing is 100% error-free! Correct spelling and grammar is an absolute must and a single error has the potential of turning a client away forever.<\/p>\n

Lastly always include your contact information<\/strong>.\u00a0 Ultimately your bio is one way of helping your client\u2019s to get to know you and contact you.\u00a0 Include your contact information at the end of your biography!<\/p>\n

Contact us at\u00a0title@monarch-titleco.com<\/a>\u00a0or at 407-377-5585.<\/p>\n

Download our\u00a0Instant Net Sheets<\/a>, impress them with an immediate estimate of their closing costs and estimated net proceeds along with your knowledge of the industry and marketing expertise. It is also helpful for assisting with the decision to accept or counter an offer from a potential buyer.<\/p>\n","protected":false},"excerpt":{"rendered":"

A well-crafted bio is key for a new or seasoned real estate agents. Your biography is the first step to building your personal brand and connect with clients. \u00a0\u00a0A powerful bio that illustrates that you are a real person with a family, hobbies, and interest is key to be able to attract new clients, lay […]<\/p>\n","protected":false},"author":66,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"_links":{"self":[{"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/posts\/5332"}],"collection":[{"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/comments?post=5332"}],"version-history":[{"count":13,"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/posts\/5332\/revisions"}],"predecessor-version":[{"id":5345,"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/posts\/5332\/revisions\/5345"}],"wp:attachment":[{"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/media?parent=5332"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/categories?post=5332"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/secure.titlecompanywebdesign.com\/monarchlawtitle\/wp-json\/wp\/v2\/tags?post=5332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}